BMW and Jeff Koons Unveil New M850i Art Car
German automobile maker BMW partnered with American artist Jeff Koons to design the latest BMW Art Car.
The mechanical art piece is formally called THE 8 X JEFF KOONS (Yes, in all capital letters), based of the M850i xDrive Gran Coupé.
Deviating from the previous Art Cars of BMW which were exclusively made for cultural engagement, the Jeff Koons edition will be on display in Manhattan’s Rockefeller Plaza, where one will be will be auctioned off at the prestigious Christie’s Auction House in New York on April 4.
According to BMW all profits will go to the International Centre for Missing & Exploited Children (ICMEC) fwhere Koons has been involved with for over two decades.