Updated: Jun 20
The reveal of the Silverado EV might be General Motors' highlight moment, but the report of electric versions of the Equinox and Blazer also marks an important note. The announcement confirms an industry shift in the whole automotive market as a major car brand like Chevy, shall release not one, but two electric crossovers for their next year’s line-up.
The reveal confirmed Chevy's bold entry to the EV market using a recognized platform like the Equinox to be its base model, instead of carrying on with a new one. The company is banking on name recall and the established reputation of the nameplate to promote trust to its new EV models.
“The Equinox has always played an important role for Chevrolet as the second-highest selling brand nameplate,” Steve Hill, Chevrolet vice president, said in a statement. “Providing an affordable EV option in the industry’s highest volume segment proves Chevy is going to make EVs available to everyone.”
There is no denying of the popularity of crossovers which had now become a major segment in the automotive market, and for a good reason. Crossovers are practical vehicles packing the features of an SUV to a smaller compact body, while still maintaining the positive elements of both segments. Crossovers, as the segment suggests, deliver the best of both worlds.
ARTICLE BY: PAULO CUENTO
January 08, 2022